Edding Argentina Campaign
I joined Edding's 25 New Artists Team to participate in the #DespertaTuArtistaInterior Campaign; where I tested their new Acrylic markers before the official release to the public and created digital content for the brand. This was truly a highlight in my illustration career!
Project: Brand Campaign
Role: Freelance illustrator and content creator for Edding Argentina
Reporting to: Velén, Edding Representative.
Date: June 2021
Following my participation in the EDDING LIFE Collaborative Book in 2019, I was invited once again by the brand to be part of the #25NewArtists team in Argentina and participate in the #DespertaTuArtistaInterior campaign; where I tested the new Acrylic markers before their official release to the public.
With full freedom on my subjects, I chose to represent women and botany to showcase the full potential of the markers in different ways. I illustrated a work of art for all the stores throughout the country, and participated in the creation of digital content for the campaign in the form of videos and multimedia pieces for their social networks. The work was later exhibited at the Edding Expo held at the Museum of Modern Art, Buenos Aires, the same year. Such a dream come true for me!
[Acrylics were provided by the brand, but all opinions are my own!]
The Nordic Set
As I always do when planning a piece, I thumbnailed several color combinations until I was satisfied, as well as many flowers! The markers are high quality water-based pigmented acrylics that leave an semi-opaque finish, and they're permanent so I wanted to make sure I had the final look settled!
I painted on canvas with the following Acrylic markers: Soft mint, midnight black, mauve pink, pastel yellow, blueberry and moss green; as well as two fineliners in the colors black and signal white.
