Stellium
A premium herbal Tea brand inspired by the astrological signs born to revitalize your most essential qualities, combining sky and earth in an unique blend of flowers.
This project was created from start to finish remotely alongside my colleague and best friend Ana Paula Pereira, who you already know from UNSTA Diseño!
Project: Stellium Tea
Role: Art Directors and graphic designers
Remote team: Ana Paula Pereira (♌︎) and I
Date: Aug - Oct 2020
When the sky is dark and the stars come out to dance, it's the best time to brew a cup of tea.
I teamed up with Ana Paula to design a premium herbal tea brand from scratch, infusing all of our knowledge and research into creating the best gift a person can make. We dove into naming, branding, packaging and experience design, and explored all the possibilities that astrology brings to come up with an ethereal brand and powerful flavors, meant for stars-and-tea-lovers alike.
We think beyond graphics. Together we created flavors, pitched ideas, imagined a whole brand experience and a perfect profile for each aspect of the signs! Involved into every detail, Stellium was crafted with care, passion and the unique energy that only an Aquarius (me!) and Leo's (Ana Paula!) collaboration can bring.
Let's dive into the process! ✧･ﾟ:*
A celestial identity
Names wield power, so we started the branding process searching for that one perfect term that would represent the brand we dreamed of. An identity needs to be crafted before any graphics, and so we dove into the sky to find that personality, and what would represent it best!
STELLIUM - (noun) In astrology, a Stellium is the collection of three or more planets in the same zodiac sign!
On your birth chart you'll see many planets aligned with many signs. It's not that common, given the speed and pacing of each planet's revolution in the sky; but when they miraculously match, you've got a Stellium!
Having a Stellium means that the traits of that sign are amplified in you and this is what the brand offers! A healing experience to revitalize and empower essential qualities, so that you can tap into your full sign potential.
Endless combinations
Naturally, there's 12 different Stellium tea cans that were carefully crafted for each sign; and they can work as a whole Zodiac unit as well as in different combinations!:
You can get a collection of Triads divided by element (E.g. Air = Aquarius, Libra and Gemini), a duo of opposites (Aquarius and Leo), and the possibility to make your own birth chart combination! (What's your sun, rising and moon sign? There's a perfect mix waiting for you!)
Pictured in this project you'll see one representative sign for each element:
Water (Scorpio), Earth (Taurus), Fire (Leo) and Air (Aquarius)
The Air Triad (Gemini, Libra and Aquarius)
The Aquarius blend in its three available sizes
Cosmic Cans
Diving into the label design, here we see the cans and all the information they bring along. There is so much to discover about the constellations! With this tea we want everyone to reconnect to their essence and know a little bit more about their aspects, while sipping on a delicious, ethereal warm cup.
A product's goal is to be used, and we thought about the public since the beginning: We created Stellium to be the perfect gift: You don't need to know much about the zodiac beforehand, because each product provides you the corresponding dates for every sign, so that you can get the perfect blend for you and your loved ones!
We all long to feel understood and cared for, and nothing beats a personalized gift like the one Stellium offers: A hug to your soul and stars, unspoken words that say
I understand you, I see all that you are, and I wish you well
Cosmic packaging
We like to design a lot more than just graphics. Ana Paula and I sat down to create the experience since the very first moment you open the packs, to the first sip of cosmic tea, with dynamic, starlit packagings and unique ways of brewing the blends.
Your very own ritual
When you drink Stellium, you're not just drinking tea. Inside the box lies a vial and a card with a tea ritual that invites you to slow down. This way of brewing your blend creates an act of attunement and connection, so that you can get back in touch with your astrological aspects, breathe for a moment and feel the warmth spreading all the way to your soul as you try the first sip of cosmic tea.
Reach for the stars with Stellium!
You can find Ana Paula's work right here, and continue browsing projects below!