The Terminal List
The new Prime Video series based on Jack Carr's bestselling novel has finally launched on July 1st, and we brought the release campaign all over Europe!
Project: The Terminal List, season 1 -  European release campaign.

Role: 2D Multimedia Designer​​​​​​​​​​​​​
Date: June - July 2022
The Terminal List will change the way you look at episodic stories. Based on the novel by Jack Carr and starring Chris Pratt, this is an action thriller series that'll make you question the truth and your memories; and it's now streaming only on Prime Video!
We went through two stages with this project: Firstly, we pitched ideas for the global campaign that would go live on its release week; filled with creativity, using the assets and working through different approaches — and a second stage where, already having the creative direction decided, we sat down to produce multiple pieces for the launch.
My experience as a junior was again very positive. Working on TV can be quite unforgiving, so we leaned on each other to get where we needed to be, and I felt comfortable asking for help and getting things done! We rose to complete it all in a timely manner and without sacrificing quality in the process; bringing the series promotional efforts from Denmark to Spain, all the way to Norway, Poland, Portugal, Sweden, Turkey and the UK!
Perspective is everything
For the first part of the project we pitched a handful of ideas with wildly different outcomes. Playing around with the series use of unrealiable narrations and fuzzy memories, we ran with the concept to create artwork that'd confuse the public walking past on the street! For example, working with palindromes such as "Your memory makes you question the truth, the truth makes you question your memory." or seeing the same poster twice... but it's not quite the same poster... or was it?. This was a fun stage where we unleashed our creativity as a team.
Chris Pratt also served as an Executive producer for the series
Chris Pratt also served as an Executive producer for the series
Follow Navy SEAL Commander James Reece on a mission to uncover the truth. He turns to vengeance as he investigates the mysterious forces behind the murder of his entire platoon, applying the lessons he’s learned from nearly two decades of warfare to hunt down the people responsible.
The truth lies beneath the surface. Look again!

Some of my notes from the creative sessions
Some of my notes from the creative sessions
The final files!
The final files!
Mockups for the client
Mockups for the client
The final product live!
The final product live!
In Reece's battefield
For the second stage of production, we split the teams around Europe. For this campaign I focused on one country in particular: Norway and its beautiful Nationaltheatret metro station! Taking my previous experience with street billboards, I was able to contribute to the team to achieve a true Station Domination - turning walls and floors into a battefield.
With large murals and 14 pillars inbetween the trains, all the public passing through the station had no choice but to participate in the mind games of the series, which goes backwards and confuses your memory and facts. So cool!
This was a fantastic show to work on because it took me places that had previously made me uncomfortable. It could be argued that this type of series was "not my style", but seeing how I was able to adapt and find creative solutions, I have a renewed confidence in my work as a versatile multimedia designer! I can take a brief and make it my own, while still delivering quality work that stays on brand. I'm very proud of myself and the team at Singleframe!
Have you watched the show yet?
Feel free to shoot me a message, get to know me, or continue browsing other titles I've worked on!
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